the sidekick

It knows your brand, and keeps it current.

A chat in your workspace. It answers from your brand, and turns whatever you tell it into part of it. Just by talking.

say it out loud

From your mouth
to your feed.

Talk to it like you’d talk to anyone. Your words land as text you can edit, and nothing sends until you say so.

what it knows

It knows your brand
before it says a word.

Every answer comes from three things, and nothing else.

Anything about your brand
It answers from your own strategy, in your exact words, and shows you the screen where each one lives.
What’s going on right now
What’s waiting on you, what’s connected, what’s running low, counted live. If it can’t see something, it says so.
How anything works
It explains any feature in plain words, then hands you the button that gets you there.
tell it what’s new

Talk to it, and your
brand keeps up

Tell it what’s new the way you’d tell a friend, a win, a number, a story. It files what matters into your brand, word for word.

It never rewrites your strategy behind your back. It only adds to the raw material your posts are built from, and every save keeps an Undo sitting right there.

see it talk

A real conversation, start to finish

Not a canned demo. Watch it answer from a real brand’s strategy, save a story, and hand a request to the team, and never claim it did anything itself.

sidekick
Hey there. How are things going with Fernline today?
what niche are we in again?
You’re in durable outdoor gear for weekend hikers, people who want kit that lasts without the expedition price tag. Your pillars lean on trail-tested proof and plain talk about materials. That one sits in your strategy, under Positioning.
can we post on tiktok too?
Posts go to LinkedIn, X, and Instagram today. TikTok isn’t part of the service yet, but if it matters to you, say the word and I’ll send the ask to the team.
a customer told us her Ridgeline 45 kept her laptop dry through a whole day of rain on the Skye trail, use that
Love that. Keeping it with your company stories, exactly as you said it.
Saved with your company stories, word for word.
pause everything for two weeks, we’re rebranding
That’s one for the team, not a switch I can flip myself. Want me to send it over word for word so they can pause things properly?
Sent, word for word. Nothing changes until the team makes it happen, and they’ll be in touch.
private by design

Your chat is yours,
and it forgets

Your conversation is yours, no one else’s, and it clears itself after about thirty days. Only what you save lasts, on your Memory page.

the bottom line

A chat that proves instead of performs.

It can only tell you what the code can prove. The same rule the engines underneath it run on.

Apply for Early Access See the memory engine